Privacy policy
Privacy Policy for Vita Filter
Last updated: March 26, 2026
Vita Filter operates this store and website, including all related information, content, features, tools, products, and services (the “Services”) to provide you with a curated shopping experience. Vita Filter is powered by Shopify, which enables us to provide these Services.
This Privacy Policy describes how we collect, use, and disclose your personal information when you use our Services. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
“Personal information” means any information that identifies or can reasonably be linked to you.
We may collect:
- Contact Details: Name, billing/shipping address, phone number, email
- Financial Information: Payment details, transaction confirmations
- Account Information: Username, password, preferences
- Transaction Data: Items viewed, cart activity, purchases, returns
- Communications: Messages sent to customer support
- Device Information: IP address, browser, device identifiers
- Usage Data: Interaction with our website and services
2. How We Collect Your Information
We collect personal information from:
- You directly (when you create an account, place an order, contact us)
- Automatically (via cookies and tracking technologies)
- Service providers (e.g., payment processors, analytics tools)
- Third parties and partners
3. How We Use Your Information
We use your information to:
Provide and Improve Services
- Process orders and payments
- Deliver products and manage returns
- Personalize your shopping experience
Marketing and Advertising
- Send promotional emails or messages
- Show relevant ads based on your activity
Security and Fraud Prevention
- Protect accounts and transactions
- Detect and prevent suspicious activity
Customer Support
- Respond to inquiries
- Maintain communication with you
Legal Compliance
- Meet legal obligations
- Enforce policies and agreements
4. Sharing Your Information
We may share your data with:
- Shopify and service providers (payments, hosting, analytics, shipping)
- Marketing partners for advertising
- Affiliates within our company group
- Legal authorities, when required
- Third parties, when you give consent
5. Shopify Relationship
Our store is hosted by Shopify. Your data may be processed by Shopify to provide and improve services, including personalized experiences across merchants.
To learn more, visit: https://privacy.shopify.com/en
6. Third-Party Links
Our website may include links to third-party websites. We are not responsible for their privacy practices or content.
7. Children’s Privacy
Our Services are not intended for children. We do not knowingly collect personal data from individuals under 16 years old.
8. Data Security and Retention
- We implement security measures, but no system is completely secure
- Data retention depends on legal, operational, and contractual needs
9. Your Rights
Depending on your location, you may have the right to:
- Access your data
- Request deletion
- Correct inaccurate data
- Transfer your data (portability)
- Withdraw consent
- Object to processing
You can also unsubscribe from marketing emails at any time.
10. International Data Transfers
Your data may be transferred outside your country. Where required, we use legal safeguards such as Standard Contractual Clauses.
11. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised date.
12. Contact Us
If you have questions or want to exercise your rights:
- Email: contact@vitafilter.co.uk
- Address: 71-75 Shelton Street, London, WC2H 9FD, United Kingdom